CLIENT SPOTLIGHT: A. ROGERS INC

Our Client A. Rogers Inc reached out to us last month seeking help developing a logo. A. Rogers INC is a startup consulting company focusing on empowering and guiding a new generation of business people. Asia Rogers is the woman behind the small business, she has powerful messages for young entrepreneurs in the form of short social videos. Topics range from personal development, identity, financial, and leadership skills.

At our initial meeting we discussed business goals, the voice of the company, creative desires, and color. Our goal was to create a bold and beautiful logo without reading as overly feminine.

Our first round of logos consisted of 4 unique options represented in 9 variants. From there we decided on two that really stood out, decided to use a serif font, and a deep purple gradient. It was also decided test representing each logo in a circle.

The second round of logos proved to be more on the money, and after just a few tweaks we were able to finalize a bold and powerful logo using typography with added curves and depth by utilizing a gradient combining the letters A and R.

We are happy to add this logo to our portfolio and wish A. Rogers INC all the success she deserves.

check out our client page and portfolio for more simply smart designs.